One Plus One is a leading New Zealand corporate communications and engagement consultancy. We are storytellers for a connected world.
Thought piece →
Stop Trying in 2018
Managing Director Kelly Bennett shares one of his favourite stories from the advertising legend Dave Trott’s book One + One = Three.
The tumultuous NZ election campaign and the impact of Facebook
Facebook has played a much bigger role in political messaging in this year’s election campaign then ever before, writes PR Director Stephanie Helm
Client News →
Plexure partners with One Plus One
One Plus One is proud to have been appointed to assist Plexure in a project-based capacity with its corporate communications and investor relations requirements.
New Business →
One Plus One appointed to work with nib Insurance
We're excited to announce we’ve been appointed to work with nib on a series of substantial upcoming projects
One Plus One Communications is an award-winning, independent communications company, based in New Zealand, with international reach and connectivity. We are reputation builders, content creators, and strategic business partners, who specialise in earned media narratives that stimulate conversation, affect change, and deliver beneficial commercial results.
Our manifesto, created collaboratively by our team, guides and informs the work we do, and the way we operate:
- To put the culture of our team first, alongside the needs of those we work for.
- To be honest with each other about what we can deliver, by staying engaged and connected.
- To constantly realign our vision to be better than we were last week, last month & last quarter.
- To focus on providing tangible benefits for our clients that make a genuine difference to their business.
- To remember that everything we do is done in service for those that pay us.
- And not to become complacent: about growing and developing both personally and professionally.
Our success stems from an informed and impartial point of view (honed over decades of experience working both domestically and abroad), to the communications challenges and opportunities that our clients face.
Our advice and work is designed to improve perceptions and enhance revenues for our clients. We deliver work based on earned and owned media strategy that helps solve client problems, improves brand engagement, drive sales and creates loyalty.
And it seems to work pretty well: in previous agencies we’ve founded and run, we’ve won a bunch of domestic and international accolades for our efforts.
2017 Winner: Public Relations institute of New Zealand (Sally Logan-Milne Young Practitioner of the Year: Alex Harman)
2017 Judge: PRWeek Awards Asia
2016 PR judge: Cannes Lions International Festival of Creativity
2015 WINNER: PRWEEK AWARDS ASIA, SILVER - TECHNOLOGY CAMPAIGN OF THE YEAR
2014 Winner: Public Relations Institute of New Zealand, Paul Dryden Tertiary Award
How we work
We prefer not to pitch for clients. We reckon there’s a better way to do things – we focus on building long-lasting relationships that involve open dialogue, great work and brilliant results. Our preference is to share our credentials and case studies and demonstrate evidence of the sorts of successful business outcomes we’ve created for our clients.
Broadly, we work in communication situations involving business growth and transformation, brand and culture building, issues management and innovation. We offer a range of services directed towards the needs of clients requiring strategic and tactical integration of communications.
Our collective background in business, as well as many years working within the creative industries, mean we are well placed to provide input and counsel for brands undergoing review or redevelopment.
We’re experts at identifying forums and opportunities for businesses to communicate their expertise, to potential partners and other like-minded organisations – via targeted earned media activity, event engagement, content creation, and other relevant forms of communications strategy.
We provide strategic communications guidance and direction for senior management and other key business representatives, relating to critical issues with the potential to impact on a business.
Our internal communications experience ranges from short-term, project based work, managing communications regarding critical business changes and developments, to leading more comprehensive and strategic internal communications reviews.
We enjoy an extensive network that spans the breadth of local and central Government, and which enables us to initiate and facilitate conversations with key stakeholders, across all sectors, on behalf of our clients.
We possess more than a decade of practical experience, across all aspects of the investor relations spectrum, including managing key communications and engagement initiatives regarding IPOs, acquisitions and receiverships.
A core part of our work is centred on the ongoing creation and management of opportunities for key spokespeople to connect with and tell their story to relevant media – through key business, trade and mainstream media channels. We have a suite of tools and techniques at hand to assist clients deal with the media – including intensive half-day media training sessions, and / or further ad hoc consultation, as required.
Our extensive background in product and services activations has been honed over many years, working with a wide range of high-profile brands, in dozens of sectors, and numerous countries.
We have a proven track record working with brands and businesses to effectively mitigate fallout from potentially critical issues or situations - including via media management, stakeholder consultation, engagement and communications.
Our experience with the design and execution of social media engagement strategies spans both short-term, project-based activity, and long-term management of social media platforms – including Facebook, LinkedIn, Twitter and Instagram. We have a suite of bespoke tools and techniques designed to build client confidence across key social platforms, via interactive training sessions and ongoing support.
We’re well versed in the public engagement space, and assist private and public sector clients to engage in dialogue (and action) that helps position them advantageously, and improve organisational performance.
Our range of associates across the digital, film and print media landscape, enable us to assist our clients with the development of compelling and engaging content across a range of different mediums – to enhance their wider communications efforts.
Current & Recent Clients
Our client partnerships range from start-ups and SMEs to some of New Zealand’s most successful and well-known companies — some of which have been with us since we launched. Most of these have been nurtured over years and years of mutual growth and development, where we’ve worked closely with people who we respect and trust. For our full list of client partnerships, or for specific case studies, feel free to get in contact with us.
We’re the New Zealand partners of MSLGROUP, an award-winning, global strategic communications and engagement consultancy with nearly 3500 employees operating from 100 offices in 22 countries. We share the same philosophies as MSLGROUP, employ the same approach and are proud to be their affiliates. The close collaboration provides our existing and future clients with the insights and resources of a global network, coupled with on-the-ground representation in every major international market.
Kelly Bennett, Managing Director
One Plus One Communications
First Floor, 130 St Georges Bay Road
Parnell, Auckland 1010
DDI: +64 9 951 3949
M: +64 21 380 035
Kelly Bennett is the founder and Managing Director of the One Plus One Group. Prior to launching One Plus One, Kelly founded Eleven PR New Zealand (an Omnicom company and part of the Whybin\TBWA Group) in 2006. He then expanded the business, setting it up in Australia in 2011, and in 2012 he assumed the role of Regional Director for TBWA's PR and experiential offer throughout Asia Pacific.
He is the former Deputy Chair of the CAANZ PR, Experiential and Social Media Committee (PREScom), a former advisor to both the New Zealand Music Foundation and the New Zealand Arts Foundation. He recently completed a two-year term as Board Member of the New Zealand Dance Company, and in 2016 also represented New Zealand as PR Juror at the Cannes Lions International Festival of Creativity.
A trained journalist, Kelly has 25 years international experience in corporate communications, media relations and marketing.
We’re intent on working with multi-skilled people with exceptional service skills and the ability to think, create, write, talk, plan and implement to the highest standard.
If you think you want to work for one of New Zealand's leading corporate PR agencies, then please get in touch. We also run a dedicated intern programme that might be of interest if you’re on the cusp of graduating.
Send us an email to firstname.lastname@example.org to find out more.