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One Plus One helps launch Whitecoat in New Zealand

One Plus One is proud to have played a pivotal part in the New Zealand launch of Whitecoat,¬†Australia’s most comprehensive online health care provider directory and customer review website. Think TripAdvisor but for health care.

Whitecoat features almost 10,000 healthcare providers across a range of health disciplines throughout New Zealand, including specialists, GPs, dentists and physiotherapists.

We’ve developed compelling content featuring high-profile GP and former New Zealander of the Year, Dr Lance O’Sullivan, facilitated blanket media coverage across print, online, radio and numerous TV stations, and advised on social media strategy.

Our successful launch phase efforts are ensuring the service can be used by all providers of health – both public and private – so that New Zealanders can make the best decisions about their health.