Zeffer cider blitzes $1.2 million capital target in five days

One Plus One were thrilled to be involved with Zeffer cider’s public capital offer to raise $1.2 million via Snowball Effect to fuel its export strategy and drive domestic growth.

As the largest independent, dedicated cider producer in New Zealand, Zeffer appointed One Plus One to help with PR and communications activity to promote awareness of its capital raise. Within 48 hours of launching to the public, Zeffer had already reached its minimum target of $700,000, and in less than a week, achieved its maximum target of $1.2 million, thanks to a total of 260 investors, with 26 days still to go until the offer ended.

Josh Townsend, Sales and Marketing Director at Zeffer, was “overwhelmed with the support” and was “excited about creating New Zealand’s next FMCG success story.”

As part of our efforts, we not only helped to secure wall-to-wall coverage across mainstream print, online and radio outlets, but even more importantly, our team played a pivotal part in helping Zeffer become the fastest FMCG brand to reach its funding target via Snowball Effect. Check out some of the coverage on here.